NOW is the Time to Start a Business
Many people are doubling down, expecting the worse from the economy, and hoping to just ride out the storm.
I'm here to tell you that... the time is NOW to start your next venture!
I know, all of the economic geniuses on CNBC are predicting a recession and things are tight. Believe it or not, the true business visionaries and geniuses are taking the time now to invest - because the bottom is the right time to build, not to retract. If you build now, you will catch the economy on the upswing and your investment will return far greater than you would ever expect!
Warren Buffet is taking an opportunity now, in this economy, to purchase companies, move further into bond insurance, and invest while the market is cooled. The epitomy of value investors, Buffet is a good sign that as the economy retracts, entrepreneurial visionaries will be setting in place their growth plans for their businesses and new ventures.
I am not offering this advice lightly or without skin in the game - along with the economic retraction which is occurring, my own business's revenues are falling - quite a bit off from last year. I am reliant on ad revenues and they are soft right now, but instead of pulling back, I am pushing forward with new site launches, an expansion of ExploreStartups, and a new venture to be launched shortly. The softness in many areas of the economy right now provides the perfect backdrop to launch new businesses and stake out new business territory.
Been thinking about putting off that next investment? Considering holding back for a couple of months, quarters, maybe until 2009?
Invest at the Bottom, not at the Top of the Cycle
It is likely many of your competitors are going to do just that - hold off on investments, hold back the new product line, or just exit some markets completely. If you want to be an average company, you should follow them down that path. If instead, you want to be at the top of the pack when the economy is on the upswing - invest now in the new business, machine, or expansion of your sales and marketing efforts.
