Coupon books are a popular advertising medium for retail and food service businesses. There are two ways to earn income from a coupon book – charge the consumer for each book so they can use the included coupons or charge the businesses for putting their coupons in the books. Campus areas coupon books are best produced using the latter method of earning income as students are notoriously tight with money and free coupon books are popular with them.
How do I get started?
Contact businesses for advertising in different sections of the coupon book. When you reach your target advertiser count, distribute the books through those retailers and hot spots around campus.