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The behemoths of Madison Avenue are no longer able to monopolize the ad agency market. With ever increasing advertising options to reach consumers, and companies increasingly spreading out advertising costs, small ad agencies are able to carve out a niche in the ad market and grow at phenomenal rates. Over the last decade, we have seen the rise of Internet ads, mobile billboard ads, search engine advertising, ATM advertising, an increase in automobile ads, bench ads, streaming web tv, and hundreds of cable TV channels. Consumers are inundated from ads, not only from traditional advertising options such as television commercials and magazine ads, but also from product placements in TV ...

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