ATM Machine Advertising by Jeremy Reis on Friday, January 25, 2008

ATM Machines are a potential goldmine of untapped advertising potential. Think about it. Eager consumers with cash in hand. What could be a better advertising audience? There are several options when advertising on ATM machines – receipt advertising, on-screen advertising, or ATM sticker advertising. Each has its upsides and downsides. Receipt advertising is more difficult as it involves printing on the receipt paper for a specific ATM. On-screen advertising involves custom ATM machines. ATM sticker advertising leaves no “take away” for the consumer. How do I get started? Partner with an ATM placement company to maximize their ATM network’s revenue potential.

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