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Why is Apple Computer so successful? It isn't simply because they have the best technology - they actually have comparable technology to every other computer or electronic company. It isn't because of a great distribution system or a cost advantage over their competitors. Apple Computer is so successful due to their design. They have great designers and great products which creates a dedicated - sometimes fanatic - customer based. If you are interested in starting your own computer company, creating standard "beige boxes" is a losing proposition. With low cost providers such as HP and Dell, starting a standard computer manufacturer (or even reseller) business is not a business ...

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