One of the challenges you will face when starting a company which specializes in installing and maintaining ATM machines is how to sell your client on an ATM placement. Here are several great reasons your clients will want to install an ATM machine with you:
- Debit and credit cards are expensive for the storeowner! Debit and credit cards have made transactions very easy for the consumer, but very expensive for the retail store owner. Credit card transactions cost you a percentage of the sale plus the $0.25-0.50 transaction fee. Debit transactions can cost you over $0.50 per transaction! Installing an ATM machine will increase the number of cash transactions in your store and decrease the cost of processing credit card and debit card transactions, all while earning the storeowner money!
- Increased traffic and purchases. Studies have shown that 50% of the money withdrawn from an ATM machine is spent in the location it is withdrawn in. Installing an ATM machine will increase traffic and purchases in the store as people begin to use that ATM machine as their preferred ATM machine. Additionally, an ATM machine with exterior signage will bring customers into your store who otherwise might not have visited!
- An ATM machine convenience is a boon for customers. People love cash and people love the convenience an ATM brings. Placing an ATM machine in your location is a convenience for your customers and will likely increase the likelihood they spend more at your establishment.
- Keep customers at your location. You do not want your customers out looking for an ATM machine to get some quick cash - you want them to remain in your location spending money.
- ATM machines reduce the need to accept checks.
- Reduce credit card chargebacks by increasing the use of cash.
- Receive surcharge income with every cash withdrawal.
An ATM machine provides significant benefits to all sorts of locations. Eliminate bad checks, decrease fees, increase the use of cash are just some of the benefits your new ATM machine could provide you.
